Day 1 with MS AdCenter and Yahoo Marketing!

July 29, 2008 · Posted in Blog 

My MS AdCenter ads seem to be doing fairly well. Through out most of the day my CTR was higher than what I had experienced on Google Adwords, but I noticed the amount of impressions was much lower on very short keywords. It is too early to tell what my conversion rate is, and it is very early to tell how my split testing is working. I noticed that I am still paying more per click than I really would like.

Yahoo, I can’t honestly tell yet. My Ads sat in Editorial Review for close to 48 hours, now that they are approved, and everything seems active, I have no impressions. I am going to give it another 24 hours, and then contact Yahoo’s technical support team (who has been GREAT in the past) and see if I can’t get this sorted out.

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